AISLE 4 | Call for Submissions: Galleria Smokers Choice
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Open Call Image


Aisle 4 is seeking submissions for the exhibition Gallery Galleria, running May 12 to 17, 2016 at the Galleria Shopping Centre in Toronto. We invite local artists working in a variety of media to propose new work or recontextualize existing work for the Smokers Choice window display located within the mall.

Gallery Galleria is a series of socially-engaged contemporary art projects that respond to the Galleria Shopping Centre’s architecture and celebrate its role as an informal gathering place. Works by Sarah Beck & Shlomi Greenspan, Adrian Blackwell, Oliver Husain, Jessica Vallentin, and Marjan Verstappen highlight the ecologies and eccentricities of one of the city’s first enclosed malls. As Toronto’s urbanization continues to intensify, Gallery Galleria will honour and preserve the site’s intangible cultural history in light of the neighbourhood’s imminent redevelopment.  

Proposals that respond to the exhibition themes, consider the physical space, and engage the communities within the Galleria will be prioritized. Projects should be sensitive to the owners and operators of Smokers Choice, as well as other tenants and patrons of the Galleria. The installation of proposed projects must be minimal (maximum 4 hours), require little to no maintenance during the exhibition, and leave no permanent mark after its de-installation.


Smoker’s Choice Window Specifications:

  • Interior dimensions of vitrine: 47 x 89 x 40 inches (height, width, depth)
  • Standard electrical outlet and fluorescent lighting

Artist honorarium and production fee: $500

Application Guidelines (Attachments or Dropbox Links):

  • Project description (500 word maximum .doc or PDF)
  • Current CV (.doc or PDF)
  • Up to 5 images (jpegs, maximum 1M each) of proposed project and/or past work
  • For time-based projects, maximum 5 minutes of video-support material (.mov, .m4v, vimeo or youtube)

Please submit proposals by e-mail to by Friday, April 1st, 2016 (inclusive) with the subject line: “Call for Submissions: Smokers Choice


About Us

Aisle 4 is Emily Fitzpatrick, Shannon Linde, Patricia Ritacca and Renée van der Avoird, a Toronto-based curatorial collective. Our work focuses on site-specific exhibitions and programs that connect communities through contemporary art. Past projects include curation of the 2014 Art of the Danforth festival, programming for the Museum of Contemporary Canadian Art (2014) and the Art Gallery of Ontario (2015), and project coordination for the City of Toronto’s Nuit Blanche (ongoing).   ///   Twitter/Instagram: @_aisle4  ///


Aisle 4 would like to acknowledge the support of the Toronto Arts Council and Ontario Arts Council.